Our Services
Consulting
Driving Revenue, Margin and Agent Retention
We help real estate brokerages become rainmakers. We specialize in building lead generation and conversion systems that drive revenue, improve agent retention, drive mortgage and title capture, and give companies direct control over their business pipeline. From audit to execution, RainLab delivers real-world strategies for turning underperforming funnels into high-margin growth engines.
The Funnel Audit
Where it Starts
We take a deep dive into your current lead ecosystem—how many leads you're generating, how you're generating them, and what happens next. That includes your lead distribution logic, commission split policies, and funnel management systems. We assess the technology stack end-to-end, from routing and tracking to follow-up and nurture. By the end, you'll have a clear, no-BS report that shows exactly how your lead machine is performing today—so you can start building the version you actually want.
Good/Better/Best
The Roadmap
Good means minimal investment—just tying up loose ends to stabilize your funnel and get more out of what you already have. Better involves deeper upgrades to systems, tech, and accountability, boosting both your conversion rate and your capture of high-margin mortgage and title business. Best is true demand generation: working with your marketing and product teams to create offers so compelling that consumers choose your company from first click to close—and come back again.
About
Greg Rand, founder, is a 35-year real estate industry veteran with deep expertise in lead generation, funnel optimization, and demand creation. Greg has built and led some of the industry's most successful marketing and lead systems, including running the largest nationally scaled lead division in residential real estate. From campaign design to full-funnel execution, RainLab brings proven strategies and hands-on experience to help brokerages grow smarter and faster.
